Mind the Heart!

Image: so many shapes that i’m losing mine, at Gulfport, MS, 2018, courtesy of the artists.


Mind the Heart! is a  worldwide public art project  by Israeli artists Maya Gelfman  & Roie Avidan that promotes mindfulness through site-specific street art, public actions, events and lectures. It began in 2009 in Tel Aviv and has since reached more than 100 cities across 5 continents: from New York to Bangkok, Sydney to London, from the Israel National Museum to orphanages in Kenya and Uganda. The project deals with various themes through a lens of mindfulness: im/permanence, the power of choice, the cyclical nature of things, healing and interconnectedness.

As the project evolves, the artists dive deeper into the practice of the ‘artist as a wanderer’, as introduced by Walter Benjamin and developed by social scientist Michel de Certeau. Their walking-working practice touches on contemporary urbanity and Kevin Lynch’s ‘imageability’ of the city.


Body of Work  is the newest in a line of series and symbols, one in which the artists step into the realm of the work itself.


“Living in a place for a long enough time, we tend to get used to the beauty and to ignore the ugly or uncomfortable. In urban surroundings, our senses are bombarded 24/7 with an endless barrage of imagery, sounds, smells, ads, traffic, people. We shut off, almost in self-defense. But this dimming of the senses results in us moving about inattentive to what surrounds us. We sink ever deeper into our own psyches or phones and become less and less attuned to the present moment. And the next moment is never guaranteed.

With that in mind, in 2009 we started walking the streets and placing small havens for the senses. The project’s red yarn heart is a symbol and facilitator of mindfulness. A sensory trigger to the moment, to where we live, to our neighbors and to ourselves – all as a part of a bigger picture. We strove to get a moment from unexpecting passers-by, to bring them Here Now. We set out to find whether a small and personal action becomes transparent in the urban turmoil or, contrarily, gets a new meaning within this wider context: a meaning having to do with social order, human relations, borders and politics, alienation and intimacy.

In 2017, we took that quest to the next level and embarked on an artistic-social-experiment across the USA. If mindfulness is Being Here Now, then that necessitates a different set of rules for living and working, one in which past and future do not dictate the present.

To maximize the potential for truly new creations and experiences, ones unhindered by old patterns, knowledge and biases, we shed all familiar things and cast away all anchors (home, studio, possessions, country). We are constantly on the move in unknown lands, initiating interactions with strangers every day. These strangers dictate where we go next; wherever we go we not only create our works, but also invite communities to actively partake in the project and mark their own spots of significance and mindfulness in the public domain.

Our artistic process has become very fluid and reactionary, almost like breathing – in and out, input-output. It is essentially a performance – the art is in the act itself and we are the blank canvas or litmus paper, absorbing the rapidly changing reality and reacting to it in real time.

It all stems from a single decision – to remove all the barriers between life and art, between work and the artistic process.

The daily movements – walking, sleeping, taking a shower, eating – all are completely entwined in the making of art. There is no separation, no buffer, no pause, no protection. Geography, social life, health, finances, all the way to bowel movements – life and art affect each other constantly, are one and the same.”


2 the land remembers, forgets, @ Witch Dance, Natchez Trace Pkwy, Houston, MS (1)
the land remembers, forgets, at Witch Dance, Natchez Trace Pkwy, Houston, MS, 2018, courtesy of the artists.


Core Mural - City Square Decatur GA
Core Mural – City Square, Decatur, GA, courtesy of the artists.


out & about in Tupelo MS, courtesy of the artists

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